Frequent Billboard Questions
How do billboards compare to other types of advertising?
Aren’t billboards expensive?
Will you help me design my billboard?
What should I say on my billboard?
A. As with many things, keep it simple – less is more. You are trying to sell your goods or services, so don’t confuse the viewer or make it so complicated no one gets it. Remember that in most cases passers-by only have a few seconds to take in your advert, so you need to make it punchy, clean and easy to understand. Stay away from using too much copy (text) and remember, no one reads the small print, especially on a billboard! There are a few simple rules that you should try to stick to when thinking about what to say:
- Who are you (brand logo/name) contact details – phone or web
- What are you selling or trying to promote
- When and where is it happening, or where can they find your business
- That’s really it, less is more and if you can direct people elsewhere to get more info even better.