Horton Outdoor Gives Back to the Community with Hometown Horton, a Public Service Announcement Billboard Program
Horton Outdoor is donating billboard space to non-profit charitable organizations through a new program called Hometown Horton.
To be eligible for Hometown Horton, organizations must meet the following requirements:
- Must be non-profit, charitable, or civic in nature.
- Support the local community in which the organization is located.
- Must communicate a message that is not commercial, political, or editorial in nature.
- Promote a campaign with a natural footprint.
All potential public service announcements must be submitted at least four weeks prior to the desired run date. Ad spaces are pro-bono. If requested, there is a $50 design fee to put together a design. Ads will be placed on spaces that are not currently in use, and will run as long as the space is available. Maximum time limit for one organization slot is one flight. Currently Hometown Horton is available to non-profit organizations in the following locations:
- Grove Hill
- Mount Vernon
- Panama City Beach
- Panama City
- Cave Springs
- Rock Springs
Frequently Asked Billboard Questions
How do billboards compare to other types of advertising?
Aren’t billboards expensive?
A. Billboards aren’t as expensive as you might think, it’s a bit of a myth that smaller businesses can’t afford them and with the likes of Coca-Cola and BMW advertising it’s easy to think they must be really expensive. Wrong. Big brands use outdoor advertising because they know it works. Advertising on a giant 12 x 50' billboard can be as little as $40 per day. At Horton Outdoor, we believe high-end outdoor advertising should be available to every business no matter how big or small.
Will you help me design my billboard?
What should I say on my billboard?
A. As with many things, keep it simple – less is more. You are trying to sell your goods or services, so don’t confuse the viewer or make it so complicated no one gets it. Remember that in most cases passers-by only have a few seconds to take in your advert, so you need to make it punchy, clean and easy to understand. Stay away from using too much copy (text) and remember, no one reads the small print, especially on a billboard! There are a few simple rules that you should try to stick to when thinking about what to say:
- Who are you (brand logo/name) contact details – phone or web
- What are you selling or trying to promote
- When and where is it happening, or where can they find your business
- That’s really it, less is more and if you can direct people elsewhere to get more info even better.