Address

Horton Outdoor
162 W. Main Street Suite 101
Cartersville, GA 30120

Office Hours

Mon – Thur 8:30 – 5:00
Fri - 8:30-4pm
Sat & Sun – Closed

Horton Outdoor Gives Back to the Community with Hometown Horton, a Public Service Announcement Billboard Program

Horton Outdoor is donating billboard space to non-profit charitable organizations through a new program called Hometown Horton.

The sole purpose of Hometown Horton is to give back to the communities where Horton employees work and live by donating billboard space to local charities that are equally committed to giving back to the community. As a McWhorter Capital Partners company, Horton Outdoor is committed to the mission of “Live fully. Give generously.”

To be eligible for Hometown Horton, organizations must meet the following requirements:

  • Must be non-profit, charitable, or civic in nature.
  • Support the local community in which the organization is located.
  • Must communicate a message that is not commercial, political, or editorial in nature.
  • Promote a campaign with a natural  footprint.

All potential public service announcements must be submitted at least four weeks prior to the desired run date. Ad spaces are pro-bono. If requested, there is a $50 design fee to put together a design. Ads will be placed on spaces that are not currently in use, and will run as long as the space is available. Maximum time limit for one organization slot is one flight. Currently Hometown Horton is available to non-profit organizations in the following locations:

 

Alabama

  • Alabaster
  • Albertville
  • Bessemer
  • Birmingham
  • Brighton
  • Calera
  • Camden
  • Fultondale
  • Gardendale
  • Grove Hill
  • Jackson
  • McIntosh
  • Montgomery
  • Mount Vernon
  • Northport
  • Trussville
  • Tuscaloosa

 

Florida

  • Panama City Beach
  • Panama City

 

Georgia

  • Acworth
  • Adairsville
  • Armuchee
  • Barnesville
  • Brookhaven
  • Calhoun
  • Canton
  • Cartersville
  • Cave Springs
  • Chatsworth
  • Conyers
  • Dacula
  • Dallas
  • Emerson
  • Eton
  • Kennesaw
  • Lafayette
  • Macon
  • McDonough
  • Rock Springs
  • Rockmart
  • Rome
  • Rydal
  • Stockbridge
  • Toccoa
  • White
  • Winder
  • Woodstock

Frequently Asked Billboard Questions

How do billboards compare to other types of advertising?
A. Billboards in most cases cost far less than other forms of traditional advertising but offer you a greater reach. Remember you can’t turn off, turn over or pause a billboard. It’s huge, unmissable, and on display 24/7 x 365 – now that’s reach. Not only that, but only television advertising can offer better brand-retention. Billboards are far better than radio, newspapers, magazines and even online for having your message remembered.
Aren’t billboards expensive?
A. Billboards aren’t as expensive as you might think, it’s a bit of a myth that smaller businesses can’t afford them and with the likes of Coca-Cola and BMW advertising it’s easy to think they must be really expensive. Wrong. Big brands use outdoor advertising because they know it works. Advertising on a giant 12 x 52' billboard can be as little as $40 per day. At Horton Outdoor, we believe high-end outdoor advertising should be available to every business no matter how big or small.
Will you help me design my billboard?
A. We have our own in-house design studio so we can help with your artwork and design needs no matter what you are looking for. We always try to advise you on the look of your advert whether you use our services or not because we want you to get maximum exposure from your booking. We have years of experience in designing great adverts so talk to us about how you can really make an impact.
What should I say on my billboard?

A. As with many things, keep it simple – less is more. You are trying to sell your goods or services, so don’t confuse the viewer or make it so complicated no one gets it. Remember that in most cases passers-by only have a few seconds to take in your advert, so you need to make it punchy, clean and easy to understand. Stay away from using too much copy (text) and remember, no one reads the small print, especially on a billboard! There are a few simple rules that you should try to stick to when thinking about what to say:

  1. Who are you (brand logo/name) contact details – phone or web
  2. What are you selling or trying to promote
  3. When and where is it happening, or where can they find your business
  4. That’s really it, less is more and if you can direct people elsewhere to get more info even better.

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