Horton Outdoor – A Tribute

McWhorter Capital Partners (MCP) wouldn’t be where we are without Eric Horton. Eric was big in many ways. He was big in stature, personality and love. Christ-follower, husband, dad, friend, partner were a few titles he wore. His love for Auburn University was “AUsome”, but paled in comparison to his love for his savior, Jesus Christ and his family – Jennie, Hunter & Chandler.

Eric was a smart businessman that grew a successful business in the outdoor marketing space. With the help of Eric and his expertise, MCP launched into the outdoor industry in 2016 with the purchase of seven structures. A few months passed, another five structures were added and two more shortly thereafter. Currently, we’re in the process of continuing to add more structures to our inventory using some of the same thought processes Eric taught and made him successful.

Being one of the original investors and one of the five original board members at MCP, it only made sense to honor him in a way fitting to the time he invested in making this dream a reality. Posthumously, we re-named our outdoor marketing company to Horton Outdoor. We strive to honor Eric on a daily basis by continually doing the things he did, both operationally and ethically while growing the company to what he knew it would become.

We thank Eric and remember him fondly. As anyone who knew him would say, he left an indelible mark on each person’s life and in our case, business.