Horton Outdoor Advertising
Horton Outdoor Advertising, LLC is a subsidiary of McWhorter Capital Partners (MCP). With more than 120 billboard structures throughout Georgia, Alabama, and Florida, it is one of the fastest growing Out-of-Home (OOH) companies in the Southeast. As of November 1, 2019, Horton Outdoor has grown to 120 structures (a mixture of static and digital faces) with almost 516 ad spaces.
A Tribute to Eric Horton
McWhorter Capital Partners initially entered the outdoor advertising business in 2015 with a the acquisition of a small seven structure plant in Cartersville, GA. After aquiring five additional billboards over the next year and a half, McWhorter Outdoor was officially born. In 2017, this new billboard company was posthumously named Horton Outdoor Advertising in memory of our friend, Eric Horton.
Eric was a smart businessman who had found great success in the outdoor marketing space. Being an early investor and one of the five original board members for McWhorter Capital Partners, it only made sense to honor him in a way fitting to the time he invested in making this dream a reality.
Eric was big in both stature and personality. He was a Christ-follower and a beloved husband, father, friend, and business partner. His love for Auburn University was “AUsome”, however it paled in comparison to his love for Jesus Christ and his family – Jennie, Hunter and Chandler. We strive to honor Eric on a daily basis by continually doing the things he did, both operationally and ethically while growing the company to what he knew it would become.
Frequently Asked Questions
How do billboards compare to other types of advertising?
A. In most cases, billboards cost significantly less per impression than other forms of traditional advertising. They are large, allow for creative artwork, and are noticed by more than 80% of travelers.
Aren’t billboards expensive?
A. The cost of billboard advertising varies on the location, but studies show that the cost per impression of Out-of-Home (OOH) advertising can be less than half of online advertising and less than 30% of magazines and spot broadcasting.
Will you help me design my billboard?
A. Of course! We have an in-house design team that can help turn your ideas into artwork reality. With most contracts, we offer this service free of charge.
What should I say on my billboard?
A. As with many things, keep it simple – less is more. You are trying to sell your goods or services, so don’t confuse the viewer or make it so complicated no one gets it.
- A good rule of thumb is SIX WORDS OR LESS.