Static (aka traditional) billboards are one of the oldest and most popular types of print advertising. Providing 24/7 exposure of an advertiser’s message, these displays are ideal for long-term campaigns and branding. Extensions and embellishments can also be added to to draw even more attention.
Digital billboards are the perfect medium for an advertiser who wants the branding impact of outdoor advertising with the message flexibility of online marketing. Utilizing the newest technology, digital billboards give brands the ability to be more creative with ad campaigns and dynamic in their messaging.
Frequently Asked Questions
How do billboards compare to other types of advertising?
A. In most cases, billboards cost significantly less per impression than other forms of traditional advertising. They are large, allow for creative artwork, and are noticed by more than 80% of travelers.
Aren’t billboards expensive?
A. The cost of billboard advertising varies on the location, but studies show that the cost per impression of Out-of-Home (OOH) advertising can be less than half of online advertising and less than 30% of magazines and spot broadcasting.
Will you help me design my billboard?
A. Of course! We have an in-house design team that can help turn your ideas into artwork reality. With most contracts, we offer this service free of charge.
What should I say on my billboard?
A. As with many things, keep it simple – less is more. You are trying to sell your goods or services, so don’t confuse the viewer or make it so complicated no one gets it.
- A good rule of thumb is SIX WORDS OR LESS.